Morgans Hotel Group has offered guests authentic, immersive experiences since we opened Morgans, the first boutique hotel in 1984. Over the past 25 years, our portfolio has grown to include hotels in major gateway cities and select resort markets around the world. As we expand, we will continue to add new properties that offer what has made us so successful to date: original design aesthetics, innovative food and beverage concepts, and engaging experiences – all of which ultimately create a dynamic atmosphere for our guests. Morgans Hotel Group has significant competitive advantages relative to other industry participants including the following:

• Segment Creation and Leadership
• Distinctive Lodging Experience
• Brand Strength and Awareness
• Financial Outperformance
• Experienced Management Team and Extensive Infrastructure
• Loyal Customer Base

We intend to grow in gateway cities and select resort markets through both third party management contracts and select joint venture partnerships. By leveraging our portfolio of brands in both new and existing markets, we will continue to replicate our model on an individualized but consistent basis. We have enhanced our management team through new hires with a renewed focus on acquisitions, development and growth. Our current management team and existing operating infrastructure provide us with the ability to successfully integrate assets into our portfolio as we grow and expand. We will do this both through development and select repositionings of existing real estate assets.

Brand Strategy

Development
Given the distinctiveness of our products, we are less bound by development standards and more flexible than most other hotel brands, particularly when it applies to details such as room configuration, size and availability of amenities, etc. Our award winning team of technical development experts and designers will work hand in hand with you throughout the development process to ensure a hotel that is both noteworthy and successful. Among its many talents, our team is experienced in design development, FF&E procurement, entitlement/code review, budget and schedule reporting, consultant selection, construction administration; ensuring a successful development.

Repositionings
In today’s economic environment, there is a greater need for hotel owners to partner with experienced, professional management companies such as Morgans Hotel Group. By partnering with us, you can immediately realize significant cost savings and revenue generation by integrating directly into our systems, infrastructure and distribution system. Our team of technical development experts will work with you on a property improvement plan that focuses on NOI enhancing changes to your hotel. Further, we will apply our signature F&B approach to help rejuvenate your public spaces into local destinations that will further enhance your bottom line. Additionally, while we work with you to plan the repositioning of your hotel, we will structure a transition plan to manage the hotel “as-is” - allowing you to increase your operating income before you relaunch your new hotel.

We welcome the opportunity to work with you to re-envision your hotel. For development inquiries, please contact the following:

Americas & Asia Pacific
Todd Reppert
Senior Vice President
Business Development
todd.reppert@morganshotelgroup.com

Europe, Africa and Middle East
Paul Roberts
Vice President
Business Development
paul.roberts@morganshotelgroup.com